What makes a good NRJ?
A good NRJ has a clear intention.
It knows what kind of journey it is taking the listener on, even if the path is subtle.
It might help someone sleep, reflect, heal, imagine, write, breathe, forgive, remember, create, soften, focus, grieve, laugh, open or begin again.
A good NRJ does not need to be long.
It does not need expensive production.
It does not need celebrity sparkle dust.
It simply needs to be listenable, coherent and created with care.
A strong NRJ usually has:
A clear beginning
The listener knows what they are entering.
A held middle
The experience deepens, unfolds or gently moves.
A satisfying completion
The listener lands somewhere, even if quietly.
Good audio quality
Not necessarily studio-perfect, but clean enough to be pleasant and immersive.
A reason to exist
The journey gives something to the listener that is more than information.
How do I become an NRJ Guide?
We are looking for people with a body or work, or the desire to create one, who are generous with their work, professional in their approach, and aligned with the idea of creating a new kind of audio experience.
You retain the copyright in your own work.
You are free to publish your content elsewhere.
There are no exclusions or restrictive rules, just best practice guidelines.
NRJ is here to give your work a new home, a new audience and a new way to be discovered.
You are fully free and positively encouraged to promote your business, products and services outside the NRJ ecosystem - we will share the best way to do this so the listener doesn’t feel they are being ‘sold to’.
No investment other than your time to create your NRJs is required.
How do I launch my 1st NRJs?
We will ask you to begin with three New Reality Journeys. An NRJ should contain a minimum of three individual tracks to give a start, a middle and an ending.
These may be existing recordings, newly created journeys, or adapted versions of work you already offer elsewhere.
After launch, we will ask guides to aim for at least one new journey per month, so the platform remains alive, fresh and worth returning to.
You will have a guide profile, and each of your journeys will be presented with supporting text so listeners understand what they are about and why they might choose them. Each guide profile will be augmented by a guide interview, which is also hosted on NRTV.
We will also support you in thinking about how to frame your journeys, how to group them, and how to make them easy for listeners to find.
NRJs may include author notes, images, downloadable workbooks and transcripts. The first phase is intentionally simple: beautiful audio, clearly presented, with guides and listeners able to interact with each other.
How do I get support?
Guides will not be left to work it all out in a cupboard with a candle and a spreadsheet.
You will be invited to one of two monthly onboarding webinars hosted by Tom Evans:
9am UK time for Europe and Asia
6pm UK time for Europe and the US
These sessions will explain the process, answer questions and help creators prepare their first uploads.
There will also be guidance on:
- making a compelling guide profile
- what counts as an NRJ
- preparing audio files
- writing journey descriptions
- why you are guides to journeys and pathways
- structuring a small body of work
- using your affiliate link naturally
- how to promote without selling
- understanding payments and expectations
NRTV show host onboarding will be managed separately by Will Rodriguez.
How and when do I get paid?
The exact model will evolve as the platform grows, but the first version is deliberately simple.
Listeners will subscribe to access the NRJ library.
Guides will be rewarded from platform income.
Affiliate referrals will also be tracked, so guides can benefit from bringing aligned listeners into the ecosystem.
Payments will be made at the end of each month, 30 days in arrears, once listener subscriptions and referral data have been confirmed for the previous month.
In the early phase, the emphasis is on building the platform, learning from listener behaviour, and creating a fairer model as real data emerges.
As the audience grows, we intend to explore more nuanced guide payments based on listening time, engagement and interaction. In other words, the better we understand what listeners genuinely value, the better we can reward creators for the journeys that serve them.
This first year is the seed phase.
The model is designed to grow roots before it grows branches.
Note that the aim is that guides share 50% of net income from the site and initially will be paid $1 from each subscriber monthly for the lifetime of that subscriber. Listened minutes will be measured from the outset and the aim is that they will be compensated for retrospectively once we are able to establish the metrics of NRJ to Subscriber to Listens.
Will NRJ promote my work?
Yes.
One of the key differences between NRJ and large audio platforms is that guides are not expected to disappear into a faceless catalogue.
Guides will have the opportunity to be interviewed on New Reality TV, giving listeners a chance to meet the person behind the work.
NRJ will also promote new journeys, featured guides and themed collections as the platform develops.
Guides will be encouraged to share their own profile links and journey links, but this is not intended to be a one-way promotional burden. The platform, the creator and the wider NRTV ecosystem should amplify one another.
That is the point.
Can I promote my business outside NRJ?
Yes.
We want NRJ to be instrumental in your success. So you are free to promote your business, products, services and events.
Each guide profile allows for social links, customisable URLs and embedded videos.
We will give you guidance on how best to promote without selling in the context of your NRJs.
For example, the NRJ description can mention the next step of where this NRJ might lead to or you can include this in replies to comments.
Can I host my own show on NRTV?
Yes, of course.
This is one of the best ways to amplify your NRJs and your message.
But it is not mandatory. Some NRJ guides may also be a good fit as NRTV show hosts. Others may simply want to contribute audio journeys, be interviewed, and remain focused on their own creative work.
Both are welcome.
For the first phase, the priority is building a strong and distinctive NRJ library.
NRTV hosting opportunities can be explored separately where there is mutual fit and you have the drive, time and energy to take your output to another level.
How does it work for subscribers?
NRJ subscription model is loosely modelled on the premium subscription with Amazon Audible. So it will be a fixed subscription gives unlimited access to all content.
We will provide free taster journeys and, optionally, allow the first track in a journey to be played by non-subscribers.
In time, we may also individually price high value NRJs in the future, or create aligned bundles. Gift subscriptions will also be an option.
Our launch model will give full access to the library for one month at a teaser price, perhaps at $4.99, and thereafter at $9.99 pcm. An annual subscription of $99 may be introduced, when the library size merits it. For each monthly subscriber that a guide introduces, the guide will receive $1 per month for the period of the subscription. We will probably make this 10% of an annual subscription.
What if I find out it’s not for me?
That is completely fine.
The first phase of this venture is exploratory by design. We are not asking anyone to pretend this is fully formed when it is still emerging.
You may attend a briefing webinar and decide it is not the right moment.
You may begin preparing journeys and realise the fit is not quite right.
You may join the first wave and later decide to pause.
The aim is to create something clear, fair and energising, not a set of binds.
This is a new platform, a new format and a new field of possibility. We are looking for willing pioneers, not trapped passengers.